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Instagram: 8 strategic tips for hotels

1.- Add your Instagram profile to your website, as it will get you more followers.

2.- Maximize the 30 hashtag limit by hiding them on a separate comment

3.- Include a link to the company website on the Instagram profile. If you release a new campaign or promotion, change the link.

4.- Set up different photo editing tools available on your phone, such as VSCOCAM, Afterlight and Prime, which have unique options.

5.- Maximize the photos resolutions to 2048x1536 pixels for landscapes, 2048x2048 for squared pictures and 1638x2048 for portraits.

6.- Use only one filter to give consistency to the brand. Use warm or cool shades.

7.- Don’t forget to include a location, which allows the followers to click on it and see more pictures form the place.

8- Use one minute long videos, which allows your future clients to get an insight of your brand. You have to find out what works for them to attract them and focus on that kind of content.

Source: Hosteltur


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